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How to make the most of Google for Non-Profit

woman in black tank top sitting on rock beside woman in red and black dress

photo by esteban benites

Maximise your impact with Google Ad Grants

Google Ad Grants is perhaps one of the most tangible advantages of Google for Non-Profit. This service offers non-profit organisations a credit of $10,000 per month to promote their mission through Google Ads. Think how many eyes might see your message, how many hearts you might touch, how many lives you might change with such a generous advertising budget! Not only that, with the right targeting, you can reach a wide and relevant audience, helping to make your organisation known to those most likely to support you. It is an effective way to increase online visibilitypromote events or campaigns, and attract donations and volunteers.

Increase efficiency with Google Workspace

Google Workspace, formerly known as G Suite, is another powerful tool Google makes available to non-profit organisations. This cloud-based productivity package includes a number of familiar tools such as Gmail, Google Docs, Google Sheets, Google Slides, Google Drive, Google Calendar, Google Meet and many others. With Google Workspace, teams can collaborate effectively regardless of their physical location. You can hold virtual meetings, share documents and work together in real time, greatly improving the efficiency and productivity of your team. And the great thing is that all this is available at a reduced cost or even free of charge for non-profit organisations.

Visualise your impact with Google Earth and Google Maps

Non-profit organisations can benefit greatly from Google's mapping tools. With Google Earth and Google Mapsorganisations can create customised maps to visualise their impact, highlight areas of need or plan events. These tools can be particularly useful for organisations that operate globally or work on environmental or urban issues. The power of visualisation is immense; it allows you to tangibly show your audience the impact of your work and engage them in a more meaningful way.

Reach a global audience with YouTube's Nonprofit Programme

YouTube, owned by Google, offers the YouTube Nonprofit Programmewhich provides organisations with access to special functions. These include the ability to add call-to-action buttons to videos, which can lead directly to donation pages. In addition, YouTube offers a powerful and visible platform to share stories, reach a global audience and engage the community. It is a great way to connect with your audience on an emotional level, telling stories that show the impact of your work and inspire people to support your cause.

Collect donations easily with Google Donation Tools

Last but not least, Google for Non-Profit offers a series of Donation Tools that facilitate fundraising for non-profit organisations. These include the ability to add a direct donation button in Google searches, the acceptance of donations through YouTube, and the ability to run fundraising campaigns with Google One Today. There has never been a better time to make a difference in the world. With the resources offered by Google, you can reach more people, tell more engaging stories and raise more funds to support your work.

Don't miss the opportunity to use Google for your Non-Profit

Google for Non-Profit offers a range of tools that can help non-profit organisations expand their reach, improve their efficiency, engage the community and achieve their goals. Whether you are looking to increase visibility, collaborate more effectively, tell engaging stories or raise funds, Google has resources that can make a significant impact on your organisation's success. If you are a non-profit organisation, we invite you to explore Google for Non-Profit and see how it can help your organisation make an even bigger difference in the world.

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