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What Black Friday means: origins and must-have offers

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What Black Friday meansread our comprehensive guide to the origins, significance and benefits for consumers and traders of this highly anticipated event.

What Black Friday means

Black Friday is an American tradition that started in the 1960s and has spread all over the world. It is celebrated on the Friday after Thanksgiving Day, the fourth Thursday in November, and marks the beginning of Christmas shopping. In Italyhas become increasingly popular in recent years thanks to exclusive discounts e special promotionsnot only in physical shops, but also on online purchasing platforms

To understand what Black Friday means, it is useful to analyse the term. In Italian, it means 'Black Friday' and refers to the convention of traders switching from a season of red (symbolising losses) to one of black (symbolising earnings). It is therefore the day when shops offer incredible discounts on many products, from clothing to technology, from food to household appliances.

Favourable prices for all budgets

The significance of Black Friday is linked to the idea of creating a unique shopping occasion, a unmissable event for consumers who want to save money and treat themselves to something special. Shops offer exclusive discounts not usually available during the rest of the year, and retailers can sell goods at advantageous pricescustomers can make big savings on their purchases.

This has resulted in it becoming a global event, with many countries celebrating the day with special discounts, with a significant impact on the global economy. According to an estimate by Adobe Digital Insights, it generated $7.4 billion in revenue in 2019 in the US alone, a 19.6% increase over the previous year. This means it figures as a major opportunity for the global economic market.

This is also true for our country, with an exponential year-on-year increase in sales in this period and a turnover well in excess of one billion euros.

The benefits of 'Black Friday

Having seen what Black Friday means, we summarise the many benefits that make it a must-do shopping event:

FAQs

1. What day will Black Friday be in our country?

The highly anticipated discount day in Italy will be Friday 24 November

2. What is Black Friday?

It is an American tradition born in the 1960s that marks the beginning of Christmas shopping with exclusive discounts and special promotions.

3. What is the meaning of the term?

In Italian, it means 'Black Friday' and refers to the transition from a season of red (losses) to one of black (gains) for traders.

4. Where can I find Black Friday deals?

They are available both in physical shops and on online shopping platforms.

5. What is the impact on the economy?

It has a significant impact on the global economy and generates a large amount of sales in shops and online.
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Final considerations

In summary, to give a definitive answer on what Black Friday means, we are talking about an unmissable event for consumers, but also an opportunity for retailers to increase their sales and empty their warehouses. This day has a significant impact on the global economy and is getting bigger every year. If you are looking for incredible offers, it is the right time to shop at bargain prices.

"Don't miss the opportunity to take advantage of Black Friday for your marketing! Contact the G Tech Group by opening a ticket or sending an e-mail to support@gtechgroup.it. We are ready to help you make the most of opportunities for your business.

Don't wait, contact us now!"

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