How to do it SEO for ecommerce: the best strategies to improve the positioning of your online shop and increase visits from potential customers.
A 'highly trafficked' website is certainly synonymous with great success in terms of the reach of your online business. It is no coincidence that the number of clicks has become a key parameter that clearly and irrefutably shows your real commercial strength on the Internet. If more users visit you, the chances of these turning into active consumers will be greater. Moreover, having a certain internet notoriety is a quid that makes you instantly recognisable to the public, giving you the credibility you need to stand out on the market.
However, it is a challenge that concerns all competitors, who battle it out not only in terms of the quality of their products or services, but above all for ensure a prominent presence on search engine results. And this is where the SEO strategies for ecommerce.
How to do seo for ecommerce
Al giorno d’oggi non prendere in considerazione una strategia pubblicitaria basata sull’ottimizzazione del sito e delle pagine contenenti al suo interno rappresenterebbe un clamoroso autogol. È un argomento che infatti abbiamo analizzato in diverse occasioni, essendo appunto la SEO uno strumento fondamentale a riguardo, anche per gli e-commerce. Quando parliamo di ottimizzazione intendiamo infatti non solo la necessità di favorire l’esperienza d’uso dell’utente, ma anche le azioni necessarie per ottenere un buon posizionamento sulla Serp.
Parameters that affect not only blogs or classic websites, but especially e-commerce. We can therefore summarise five fundamental aspects regarding the Seo for ecommerce:
- choosing appropriate keywords
- insert catchy descriptions
- write content related to the products or services you offer
- avoid the inclusion of texts copied and taken in bulk from other sites
- monitor the structure of your site and update it following Google algorithm changes
The main tools for positioning your site
The choice of keywords is a fundamental choice that affects not only textual content such as articles, but also the pages containing the products of your virtual shop. You must therefore know how to choosing the right keywordsperhaps with a very high search traffic and perfectly compatible with the products you sell. In this case, an ideal solution is to make use of programmes such as SeoZoom, the perfect ally for Seo activities.
Along with this, 'communication' is also important, and therefore using a captivating language and pressing within the descriptions is an indispensable element to intrigue the reader. Choosing a good copywriter certainly makes a difference. But when it comes to SEO activities for ecommerce, it is necessary to check the functionality and operation of the site over time, performing the maintenance necessary to ensure a certain performance. Agencies like ours are able to manage your website by making the necessary changes according to the changes made by Google and technological changes that need to be taken into account.
If you would like to improve the positioning of your website, contact us for an online consultation on Zoom or Meet and tell us your needs in this regard. We are waiting for you!