Complete Guide to SEO on WordPress: Strategies and Techniques to Optimise Your Website and Improve Search Engine Ranking

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If you own a site WordPress and you want your business to be relevant in Google search, then the SEO is the solution you are looking for. SEO (Search Engine Optimisation) is a strategy of marketing digital strategy that aims to improve the visibility of your website on search engines. In this article, I will provide you with a comprehensive guide on SEO on WordPress and give you all the tips you need to optimise your site and improve search engine rankings.

Preliminary Steps to WordPress SEO

Before we begin with techniques for optimising your WordPress site, let's take a look at the preliminary steps.

1. Choosing the right platform for your website: WordPress is the perfect choice. In the digital world, WordPress is the platform most widely used by users.
2. Choosing the right hosting: Choosing the right hosting for your website is crucial to ensure a good basis in terms of speed and security.
3. Installing a theme: There are numerous options available, choose a theme that suits your business.
4. Using indispensable plugins: plugins are essential tools for improving the functionality of your site. Some of the most important plugins are: Yoast SEO, Swiftype Search, Contact Form 7.

Now let's take a look at techniques for optimising your WordPress site.

1. Keyword research: Keyword research is the initial phase of any SEO strategy. The goal is to identify the most relevant keywords for your business. It is important to use the right keywords for the content of your site. Google offers a free keyword research tool called Keyword Planner.
2. Content structure: Content structure is very important. Use HTML headings (H1, H2, etc.) to organise your content.
3. Write quality content: When creating content for your website, remember to write quality text. The quality of content is one of the elements that has the greatest influence on your search engine ranking.
4. Image optimisation: Images are an important element of your website. Make sure you use quality images, resize them before uploading them to the site to avoid an increase in loading time. Use image optimisation plugins such as: WP Smush, EWW Image Optimiser.
5. Site speed: Site speed is a very important factor for SEO. The faster your site is, the better your chances of making a good impression on search engines. Therefore, avoid loading too many plugins and use a tool like Pingdom to check the speed of your site.
6. Use Social Media: Social media is an important marketing and SEO tool. Make sure you include share icons on your content and update your social profiles regularly.
7. Using Yoast SEO Plugin: Yoast SEO is an indispensable tool for SEO on WordPress. With Yoast SEO you can optimise all your content for the keywords identified in the keyword research phase.
8. Internal Link Structure: The structure of internal links is important. Try to create a well-organised and user-friendly link structure.

FAQs on SEO on WordPress

1. What is the difference between a Keyword and a Long Tail Keyword?

A keyword is a word or a group of words that describe the topic of your content. A Long Tail Keyword, on the other hand, is a set of words that more precisely and specifically describe the subject of your content.

2. How long does it take to see SEO results on WordPress?

The time it takes to see SEO results varies depending on your business, your website and your keywords. On average, you will usually start to see results after 3-6 months.

3. What does the acronym SERP mean?

SERP stands for Search Engine Results Page. This is the search engine results page.

4. How to do an SEO audit on WordPress?

To do an SEO audit on WordPress, you can use free tools, such as: Google Search Console, Google Analytics and the Free SEO Audit plugin.

5. What does bounce rate mean?

The bounce rate indicates the percentage of users who left your site immediately after visiting the first page. A bounce rate that is too high may indicate that your website needs some improvement, such as a better content structure.

Conclusions

SEO on WordPress is an indispensable digital marketing strategy for improving your website's visibility on search engines. With the right techniques and strategies, you can improve your search engine rankings and gain more traffic and visibility for your business. Implement these techniques now and you will see results.
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