How to create a newsletter: the main tools to be implemented for periodically sending information messages to your contacts.
Keeping one's customers close is one of the fundamental objectives for any business that wants to excel in its target market. In fact, consumers are considered to be the true judges of our success or failure, which is why we must maintain a solid bond with them and constant over time. There are so many methods to do this, starting with social media and all those interaction channels that the web marketing today offers digital entrepreneurs.
But some media, for a fairly small financial outlay, guarantee a wide return on image and appeal to the public. This is the case of the newsletterone of the most effective tools for cultivating customer interest.
How to create a newsletter
The newsletter consists of a message delivered by e-mail to all those who have previously given their consent to receive it. It is a communication of an informative nature that may contain a number of elements including the incoming products, the promotional campaigns of your e-commercesome news about your sector and so on. It is therefore an effective and professional way to encourage the user to return to your site with the intention of making him perform an action.
If a person has shown an interest in you, they will most likely continue to do so in the future. And subscribing to a newsletter is a very clear and unmistakable signal. Regarding how to create a newsletter the focus therefore is on maintaining a strong relationship between brand and 'follower'. And a communication strategy that takes into account an excellent e-mail marketing is the right way to go.
Newsletter software: free, low cost and paid solutions
When you log in to any website you will almost always find a box similar to the following:
is a banner inviting you to subscribe, free of charge, whereby the user can stay updated on the latest news from your company or receive selected offers by geographic area, age group, whether female or male, etc. In this way you lead the consumer to return to your site. A very likely eventuality since he has already shown his interest in signing up to receive this informative message.
But how to create a newsletter? How to manage this valuable means of communication? In order to achieve outstanding results, you must use a programme for sending newsletters. Free or paid-for tools among the best around such as:
- MailPoetallows you to organise your newsletter conveniently on your WordPress;
- GetResponse, great for enriching your message with images, video clips or icons referring to your social profiles (thirty-day free trial);
- MailChimp; among the most popular software, free of charge up to two thousand subscriptions and twelve thousand newsletters sent every month.
Produce a professional and non-invasive message
We have seen some programmes on how to create a newsletter quickly and easily. Although it is an excellent solution for maintaining contact with users, it should be managed in the best possible way. In fact, at any time the person can unsubscribeand therefore one has to operate professionally, perhaps with the help of experts in digital communication.
Our team also takes care of organising and sending newsletters to those who have consented to your site. An added value that is the result of a critically detailed programming and non-invasive, giving a clear identity to your message and stimulating the consumer to take the desired action.
