How to create a business application for smartphones

How to create an application business for smartphones: the new commercial frontier for your online business.

Mobile technology is irreversibly changing the way people connect, interact with each other and acquire the information they need. In fact, the mobile phone has acquired the typical functionalities of the computer, with the added possibility of calling and texting. As a result, we use this terminal very intensively, with hours and hours of screen time every day.

All this represents a great opportunity for companies to expand their business, an effective way to reaching out to customers e increase sales. This is why small and large companies have seen the implementation of a mobile application as an essential tool for their business strategy.

Android and iOS app development for business: a great opportunity

There are several reasons why you should make an application. Increasing the visibility of your brand is the main reason, but not the only one. This tool is really useful to allow customers to interact with you and your employees, conveying a feeling of closeness and affinity between brand and consumer. It can indeed improving the customer experience offering users a personalised, immediate and far more engaging experience than other channels such as the website or the social media. But it is also a powerful marketing tool with which to send notifications to customers about special offers, upcoming events, or to collect data on their tastes and preferences.

All this packed into a single device, offering an additional and much appreciated service.

What to do before making your app

In any case, if you are interested in this topic, there are a few things you need to consider:

• Identify your target marketi.e. for which audience it will be intended, and what is the need of those who will use it. Having this information will make it easier to design an application that meets their needs;
• Choose the operating systemiOS or Android. Or, if you are not sure what to do, opt for a hybrid solution to be installed on both platforms;
• Decide which functionality must have. These may include the ability to send and receive text messages or e-mails, make phone calls, access the Internet, use GPS functions, purchase products, and so on;
• Set your priorities, such as how much time and money you are willing to invest. It will take many hours of work to develop and test the application, so make sure you have the time and availability before you start.

Well thought-out design and user interface

When designing the user interface of the app, it is important to consider how users will interact with it. It should be intuitive and logicalso that people can easily navigate and understand how to use it.

In addition, the design according to device type that will be used. For example, if used on a smartphone, it will have to take into account the size of the screen and the need to perform actions with the fingers. On a tablet, on the other hand, the measurements are quite different.

Finally, it is important to assess the context. For instance, if the application will be used outdoorsthe design will have to take into account the possibility that users will have to interact with it in bright or low light conditions.

How to create a smartphone application

But here we come to the point: how to create an application company for mobile devices. If you are looking for a low-cost solution, you can make use of one of the many specially designed software packages, which are particularly suitable if you do not have high requirements. But if you intend to create a useful tool to promote your company, the situation changes.

In such cases, the best thing to do is to delegate the creation and development of the software to a specialised agency able to develop the code and test it in the field. This process can be quite complex, and therefore requires the help of experienced developers such as our technicians.

If you would also like to join the hundreds of customers who have commissioned us to develop their app, do not hesitate to contact us. Together we will evaluate the main models for an attractive design and develop an efficient and high-performance platform.