How to do SEO in 2022 and improve your site ranking

How to do it SEO in 2022: what are the fundamentals to follow to index your site content on Google.

La visibility for a company is everything, the driving engine that certifies the success or otherwise of any business. This is true in every context, especially if we refer to a stage as wide and profitable as the Internet. It is no coincidence that digital communication represents one of the fundamental systems for make yourself known to users and thus convert them into active consumers.

Therefore, if you really want to achieve significant feedback on the web, you need to implement those strategies that will enable your blog or e-commerce to be viewed by as many people as possible. Translated, this means having a substantial number of clicks by people interested in what you are proposing to them. E indexing the site on search engines through Google SEO optimisation is therefore the line to follow if you want to ensure real visibility on the web.

How to do SEO in 2022

On many occasions we have reported on the importance of the SEO, ovvero l’insieme di tutte le regole indispensabili ad assicurare un ottimo posizionamento sulla schermata espressa dal search engine. Quando digitiamo una parola chiave Google ci dà dei risultati, e se il nostro site appears in top positions (or at any rate on the first or at most second page), the chances of getting clicks increase dramatically.

Follow this web tool marketing in fact vital for a company or freelancer. A way to increase traffic to your site and make the brand more recognisable among your audience.

At the same time regarding how to do SEO in 2022 you must consider the volatility of the Google algorithmwhich establishes the positioning of content on the Serp after processing the data and information analysed on it. Over time, in fact, some parameters acquire greater relevance than others, but some stand out as fundamental dictates to be followed at all times.

SEO tips for content indexing

Many websites show a particularly high number of indexations despite a poor, or even non-existent, implementation of Search Engine Optimisation. These are in fact very famous influencers or brands that manage to get clicks via other sources of access, especially social media. Traditional companies, on the other hand, must make a virtue out of necessity, and so a guide on how to do SEO 2022 can certainly come in handy. Let's take a look together at 5 essential points for a excellent indexing work:

1. Choose keywords according to search volumes and enter them without exceeding them;
2. Create a responsive website, i.e. also for smartphones and tablets;

1. Combine your platform with an SSL security certificate;
2. Optimises images;
3. It produces articles that are absolutely NOT copied.

Exponential growth for your site

Those just listed are basic guidelines you must adhere to in order to improve the ranking of your content. The keyword selection is crucial, especially those most frequently searched for by users. Of the various programmes available, SeoZoom does its job very well, thanks to its easy-to-understand graphs showing the reach of the various keywords. Images also play a crucial role, in which both the name of the file itself and the Alt tag (the section that succinctly expresses what it represents) should be renamed with one of the chosen keywords. But one of the elements that can negatively affect the Serp position is the publication of copied articles, in whole or even in part, which are heavily penalised by Google.

Rewarded instead is the use of an SSL certificate regarding the encryption dei dati with the server hosting the platform, as well as the creation of a mobile responsive site also optimised for devices like smartphones. A solution that our web marketing agency can best realise thanks to a highly competent and professional team.

How to do SEO in 2022: for you, a free consultation on the services offered and take advantage of the opportunities available to you to make your brand more visible in the market.