How Yoast SEO works: the complete guide

guide on how to use Yoast SEO

Table of Contents

How Yoast works SEO, il potente plugin per WordPress che ti guida nell’ottimizzazione dei contenuti per i motori di ricerca. Ottimizza le parole chiave, migliora la leggibilità e ottieni una maggiore online visibility.

Have you ever wanted your website to achieve greater visibility on search engines? Are you interested in maximising the potential of your online content? If so, you might find it useful to know about Yoast SEO, an extremely popular and powerful WordPress plugin that can help you optimise your content for search engines.

Let us therefore see how Yoast SEO works and what its main functionalities are.

What is Yoast SEO?

Yoast SEO is one of the most popular search engine optimisation (SEO) plugins available for the WordPress content management system. Founded by Joost de Valk, Yoast SEO offers users a range of tools to optimise their content and improving visibility of their websites on search engines.

The extension focuses on several key aspects of search engine optimisation, including page titles, meta descriptions, keyword analysis, text readability, XML sitemaps generation and much more. The main objective is to help users optimise their content to ensure that it is well-structured, easily understandable by search engines and attractive to users.

One of its distinguishing features is its keyword analysis. Users can enter target keywords for their content and the plugin will provide an in-depth analysis of their effectiveness. This includes suggestions on how to optimise them within the content, keyword density, presence in key elements such as titles and meta descriptions, and so on.

What Yoast SEO is for
the features of Yoast SEO

We can also mention other useful skills, such as evaluating the readability of texts. It analyses paragraph structure, the correct use of headers and subtitles, sentence length and the presence of difficult-to-understand words, a particularly useful function to ensure that content is accessible and easy for users to read.

Why is Yoast SEO important?

In seeing how Yoast SEO works, we can see how important this programme is. There are several reasons for this:

  • Optimisation for search engines: The plugin provides tools and tips for optimising your website for search engines. It analyses keywords, suggests how to implement them correctly in your content and evaluates the overall readability of texts.
  • Increased online visibilitySearch engine optimisation helps you improve your website's position in search results. This means that you will be more easily found by users when they search for content relevant to your business.
  • High-quality contentevaluate the readability of your texts by checking aspects such as paragraph structure, correct use of headers and sentence length. This helps you create high-quality content that is easy for users to read and understandable for search engines.
  • Full SEO functionalityIt offers a wide range of features that simplify other important SEO practices. You can generate XML sitemaps to help search engines understand the structure of your website and index pages effectively. In addition, the plugin supports you in optimising titles, meta descriptions and internal link management.
  • Saving time and energyIt provides a complete solution for SEO optimisation, saving users time and effort. Thanks to its built-in functionality, there is no need to use several tools or perform time-consuming research to implement the right SEO practices. The plugin guides users through the process in an intuitive and effective manner.

The complete guide to optimising your website with Yoast SEO

How Yoast SEO works
how to install Yoast SEO
  1. Installation of Yoast SEO. You will need to go to the Plugins section within your WordPress control panel. When you find the Plugins section, search for Yoast SEO in the search box. Once found, click on the 'Install' button and then on 'Activate'.
  2. Language setting. This is important because the language selected will have an impact on the main keyword and the language of the snippets.
  3. General configuration of Yoast SEO. After installing the plugin, the first thing to do is to configure the general settings of Yoast SEO. To do this, go to the right-hand sidebar of your WordPress control panel. Click on 'YouTube SEO' and then on 'General'. Here, you will have to fill in all the necessary sections to configure the general settings.
  4. SEO Options. The following section to configure is 'SEO'. Here you will find several options that will help you optimise your website, including 'Title and Meta Description Settings', 'XML Sitemap' and 'Social'. Each has specific settings that can be configured to suit your needs. For instance, the 'Title and Meta Description Settings' show a preview of your website in search engines and allow you to edit it.
  5. SEO analysis. The next section to be configured is 'SEO Analysis'. This section helps you check the quality of your content and text structure. If you follow the brilliant recommendations of Yoast SEO, your optimisation will improve considerably.
  6. Content. The last part to be configured is 'Content'. In this section, you will find several options that will help you organise and optimise your content. These options include the 'Retrieval of texts already on your website', 'The Content Log' and 'The URL Check'. You will have to fill in these options with your content and text structure.

How Yoast SEO works, conclusions

Optimising your website is essential if you want to reach a large audience and generate traffic. In this sense understand how Yoast SEO works is one of the best tools for doing so. By following our comprehensive guide, you can set it up easily and efficiently.


Don't miss the opportunity to optimise your website with Yoast SEO! If you need support, contact us today by opening a ticket or sending an email to support@gtechgroup.it. Our experts will be ready to assist you every step of the way. Don't delay, optimise your site today!

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G Tech Group was born conceptually in 2011 and entrepreneurially in 2013 from an idea of Gianluca Gentile its founder.

The aim was to create the first Social Web Agency not a classic web agency that deals with social but an agency that shares its resources and ideas with other agencies and also connects different agencies, creating a real network.

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