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What Black Friday meansread our comprehensive guide to the origins, significance and benefits for consumers and traders of this highly anticipated event.
What Black Friday means
Black Friday is an American tradition that started in the 1960s and has spread all over the world. It is celebrated on the Friday after Thanksgiving Day, the fourth Thursday in November, and marks the beginning of Christmas shopping. In Italyhas become increasingly popular in recent years thanks to exclusive discounts e special promotionsnot only in physical shops, but also on online purchasing platforms
To understand what Black Friday means, it is useful to analyse the term. In Italian it means 'Black Friday' and refers to the convention of traders to switch from a season of red (symbolising losses) to one of black (symbolising earnings). It is therefore the day when shops offer incredible discounts on many products, from clothing to technology, from food to household appliances.
Favourable prices for all budgets
The significance of Black Friday is linked to the idea of creating a unique shopping occasion, a unmissable event for consumers who want to save money and treat themselves to something special. Shops offer exclusive discounts not usually available during the rest of the year, and retailers can sell goods at advantageous pricescustomers can make big savings on their purchases.
This has resulted in it becoming a global event, with many countries celebrating the day with special discounts, with a significant impact on the global economy. According to an estimate by Adobe Digital Insights, it generated $7.4 billion in revenue in 2019 in the US alone, a 19.6% increase over the previous year. This means it figures as a major opportunity for the global economic market.
This is also true for our country, with an exponential year-on-year increase in sales in this period and a turnover well in excess of one billion euros.
The benefits of 'Black Friday
Having seen what Black Friday means, we summarise the many benefits that make it a must-do shopping event:
- Significant discountsshops propose offers that often reach very high percentages. This makes it possible to buy high-quality products at significantly reduced prices, thus saving considerably on the budget.
- Wide selection of productsdiscounts can be found on a wide range of products, from electronic devices to home appliances, from clothing to fashion accessories. This offers the opportunity to satisfy different shopping needs, allowing you to find what you want at affordable prices.
- Anticipating Christmas shoppingThe event usually falls at the end of November, making it the perfect opportunity to anticipate Christmas shopping. By taking advantage of the discounts offered during this period, one can make considerable progress on the gift list, saving time and money.
- Exciting shopping experienceThis creates an atmosphere of excitement and frenzy for shoppers, with offers lasting for a limited period. This can make shopping a fun and addictive experience, offering the chance to make incredible bargains and find unique bargains.
- Opportunities for online savingsIn addition to traditional shopping in physical shops, Black Friday also offers a wide range of savings opportunities online. Numerous websites and platforms of e-commerce participate in the event, offering exclusive discounts and promotions that allow you to shop from the comfort of your home.
FAQs
1. What day will Black Friday be in our country?
The highly anticipated discount day in Italy will be Friday 24 November
2. What is Black Friday?
It is an American tradition born in the 1960s that marks the beginning of Christmas shopping with exclusive discounts and special promotions.
3. What is the meaning of the term?
In Italian, it means 'Black Friday' and refers to the transition from a season of red (losses) to one of black (gains) for traders.
4. Where can I find Black Friday deals?
They are available both in physical shops and on online shopping platforms.
5. What is the impact on the economy?
It has a significant impact on the global economy and generates a large amount of sales in shops and online.
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Final considerations
In summary, to give a definitive answer on what Black Friday means, we are talking about an unmissable event for consumers, but also an opportunity for retailers to increase their sales and empty their warehouses. This day has a significant impact on the global economy and is getting bigger every year. If you are looking for incredible offers, it is the right time to shop at bargain prices.
"Don't miss the opportunity to take advantage of Black Friday for your marketing! Contact the G Tech Group by opening a ticket or sending an e-mail to [email protected]. We are ready to help you make the most of opportunities for your business.
Don't wait, contact us now!"
