SEO on Amazon: how to increase the visibility of your products

guide on how to do SEO on Amazon

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How to do it SEO on Amazon: the winning strategy to position your products high in searches, attract more customers and increase sales.

Online presence has become a priority for any business in today's digital world. Being present on search engines is a key strategy to improve the visibility of the company or freelancer and reach their target audience. But it is not enough to have a well-structured and well-designed website. To achieve online success, you need to have better positioning, with your website pages appearing among the first results of a search, thereby increasing your chances of being noticed by your target audience and gaining more sales.

Tuttavia, questa regola vale anche per le piattaforme di commercio elettronico, come Amazon. Ciò significa che i venditori su questo e-commerce devono dedicare molta attenzione to product optimisationin order to increase their visibility and achieve the greatest possible success. At the same time, this may seem a difficult undertaking.

Fortunately, in this article, we will explore winning strategies and techniques to optimise the SEO on Amazon and increase sales effectively and sustainably.

What is SEO on Amazon?

SEO on Amazon is a set of techniques and strategies used to improve the visibility of your products within the Amazon marketplace. It focuses on on the optimisation of product data, keywords and product descriptionin order to ensure that your product appears organically and naturally in users' search results.

what to do to be first on amazon
SEO on Amazon crucial for boosting sales

But how to be first on Amazon? Below we take a closer look at some key steps to consider in order to reach your goal.

Step 1: Keyword research

This is the initial phase. Your aim is to determine which terms users use to search for products like yours. This can make the difference between a product that is seen and one that is totally ignored.

There are many tools available for keyword research, some of the most popular include Google Keyword Planner, SEOZoom, Amazon Keyword Tool, and Helium 10. It is important to understand that they must accurately represent your product and be relevant to your target audience.

Step 2: Optimising the product description

After identifying the right keywords, the product description is the next aspect of SEO on Amazon to be addressed. It must be comprehensive, full of accurate and appealing informationso as to capture the attention of users and convert them into customers. But there are a few things to remember to improve its effectiveness:

  • Use keywords reported in the keyword search phase in a natural way
  • Do not overload the description with keywords
  • Make sure the product description is accurate and complete
  • Describe all the benefits and features of the product and be careful not to leave any doubts about the product.
  • Use bulleted lists in product descriptions to improve readability

Step 3: Use high-quality images and videos

High-definition images and videos are another way in which SEO for Amazon can improve the visibility of your product. A study conducted by the US National Intellectual Property Administration showed that high-quality images and videos are an important factor in the consumer purchasing decision.

Therefore, make sure to use high quality images and videos of your product that accurately show its features and functionality. In general they should be more than one and show the product in different angles, and if possible, show the product in use.

Step 4: Receive quality reviews

Reviews have a great impact on the purchase decision of e-commerce users. In fact, products that have positive reviews from verified users tend to have greater appeal and consequently greater likelihood of sales.

the importance of SEO at Amazon
Reviews are an important parameter for SEO on Amazon

To obtain high-quality feedback, however, pay attention to two considerations:

  • Make the review process quick and easy. Not all users have the time or inclination to write a detailed review, so make sure you make the process as simple as possible.
  • Include a request for a review in the post-purchase messages sent to customers.

Step 5: Use Amazon's sponsored advertising programme

Although organic SEO is important, it can be useful to take advantage of Amazon's sponsored advertising programme to increase the visibility of your products. Amazon has a PPC (pay per click) advertising system that allows you to promote your products on the platform.

Using the sponsored advertising programme can help you to get more exposure for your products in order to reach a wider audience.


1. What are some best practices for SEO on Amazon?

Keyword research, optimising product descriptions, using high-quality images and videos, and receiving reviews are some of the best practices for SEO on Amazon.

2. How can I use SEO on Amazon to increase sales of my products?

SEO on Amazon can help improve the visibility of your products and make your products known to your target audience. By using Amazon SEO best practices, you can increase your sales and reach a wider audience on Amazon.

3. How can I get high quality reviews for my products on Amazon?

To obtain high quality reviews, take care to make the review process quick and easy for customers, and include a review request in the post-purchase messages sent to customers.

SEO for Amazon, conclusion

Knowing how to do SEO on Amazon is not only a strategy of marketing digital, but a perfected technique for promoting products within the platform. If you use the techniques and strategies described in this article, you can gain more visibility, all the more so if you use the right keywords, create high-level descriptions with high-quality images and videos, and stimulate users to post high-quality reviews.

Do you want to get more support for your SEO on Amazon and increase visibility and sales of your products? Contact the G Tech Group today by opening a ticket or sending an e-mail to! Our experts are ready to help you achieve your goals and make your Amazon presence a success!

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