Site speed optimisation and Core Web Vitals
Italian specialists in speeding up WordPress and WooCommerce sites: we pass Google’s Core Web Vitals and take your PageSpeed and Lighthouse score above 90, on NVMe hosting managed in Italy. A faster site, more visible on Google, more conversions.
Speed is SEO and conversions
Google uses Core Web Vitals as a ranking factor and users abandon slow sites. These are the official values to reach to land in the green zone.
LCP
Loading of the main content
INP
Responsiveness to interactions
CLS
Visual layout stability
Critical threshold
Over half of users abandon a slower site (Google data)
Every lever that makes your site faster
We work on the whole stack, from the user’s browser to the server: because a truly fast site comes from the sum of many optimisations done well.
Multi-level caching
We configure page cache, Redis object cache and browser cache to serve pages in milliseconds. Less work for the server, drastically lower response times (TTFB).
WebP and AVIF images
Automatic conversion to modern formats, compression with no visible quality loss, lazy loading and correct sizes: images are often the first cause of a slow LCP.
Optimised CSS and JavaScript
Minification, deferral of non-critical scripts, removal of unused code and inline critical CSS to eliminate render-blocking resources and improve INP.
Database cleanup
We optimise tables, revisions, transients and slow queries. A lean database reduces page-generation times, especially on WooCommerce with many products and orders.
CDN and global distribution
Integration with a CDN to serve static assets from nodes close to the user, with HTTP/2 and Brotli compression: lower latency wherever your visitors are.
NVMe hosting and PHP tuning
The service starts from our managed VPS in Italy with NVMe disks, optimised PHP-FPM and HTTP/2. A fast server at the base: no miracle plugin replaces well-built hosting.
A complete, turnkey intervention
From the initial analysis to the final testing, we handle it all. You get a faster site and a clear report of the results achieved, in Italian.
Initial audit with PageSpeed Insights and Lighthouse on mobile and desktop
A clear report in Italian with intervention priorities and expected results
Full configuration of caching, compression and image optimisation
Optimisation of themes, plugins and WordPress and WooCommerce database
Server tuning: PHP-FPM, HTTP/2, NVMe and adequate memory limits
Core Web Vitals check before and after, with real field data
Support in Italian and AI-assisted maintenance after the intervention
Full site backup included before every change
Is your site in an emergency or compromised? Discover our SoccorsoWP service. Want more organic traffic too? We combine optimisation with SEO ranking.
Frequently asked questions
Answers to the most common questions about speed, Core Web Vitals and site optimisation.
What are Core Web Vitals and why do they matter?
Core Web Vitals are Google’s official metrics that measure user experience: LCP (loading speed of the main content), INP (responsiveness to interactions) and CLS (visual stability). They’re a ranking factor: a site that passes them starts with an advantage in SEO ranking.
What are the target reference values?
According to Google’s official thresholds, a site is considered good with LCP under 2.5 seconds, INP under 200 milliseconds and CLS under 0.1. Our goal is to bring all three metrics into the green zone and achieve a Lighthouse score above 90.
Does site speed really affect conversions?
Yes. According to industry data published by Google, over half of mobile users abandon a site that takes more than 3 seconds to load. Every second of waiting saved means more page views, more leads and, for e-commerce, more completed orders.
Do you also optimise WooCommerce sites with many products?
Yes, it’s one of our specialisations. WooCommerce shops are heavy by nature: we work on cart-fragment caching, object cache, database and query optimisation, and on hosting sized correctly for the traffic and catalogue.
Do I need to change hosting to optimise speed?
Not necessarily, but it’s often the most effective lever. We can work on your current hosting, or migrate you to our managed VPS in Italy with NVMe and an optimised stack: this way you get speed and support from a single partner, without having to find an external sysadmin.
How much does the optimisation service cost?
The price depends on the site’s starting state and the goals. That’s why we always start with a free analysis: we measure your current Core Web Vitals and give you a transparent quote. Alternatively, you can start directly from our already-optimised WordPress hosting plans.
Are the results long-lasting?
With the right maintenance, yes. Theme and plugin updates, new content and new images can degrade performance: that’s why we offer AI-assisted maintenance and continuous monitoring, so the site stays fast even months after the work.
Find out how fast your site is
Request a free analysis: we measure your Core Web Vitals with PageSpeed and Lighthouse and tell you exactly what to improve. No obligation, just concrete data.